Conscious Consumption

Pinkwashing

Isabella Rosley

 In this episode, I introduce a term that I recently came across: "pinkwashing." Join me as I explore this concept, which refers to when a brand claims to be LGBTQ+ friendly but fails to take substantial action or provide meaningful support to the community.

Through this episode, I shed light on the need for brands to demonstrate true commitment and allyship through tangible actions, policies, and inclusive practices. Lip service without substantive change is insufficient, and as consumers, we have the power to hold brands accountable for their claims.